The Benefits Of Blogging and Social Media For Your Business

On May 1, 2010, in Business Blogs, Social Media, by Al

Sometimes I think I am too “pro business blog.” What I mean by that is when I talk to potential clients, oftentimes my outspoken passion for blogging muddles the waters and gives them the feeling of being water-boarded. (yeah, I’m raw and blunt… but in a baby elephant sorta way) … But seriously [...]

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What Is SEO or Search Engine Optimization?

On April 25, 2010, in Search Marketing, by Al

My Indiana and NWI SEO and Social Media friends know that I am a blogger first, and a marketer second. That’s important because as a blogger, I am first concerned with quality content, brand building and recognition. However, the marketing side of the coin is just as important, and takes place in a world that [...]

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Your Employees Can Help Your Social Media Marketing Efforts Too

On April 25, 2010, in Social Media, by Al

This post is aimed at those of you who are owners and decision-makers for small and medium sized businesses here in NW Indiana. I am gonna show you how to dominate social media (specifically Facebook) to gain customers and also spread good will about your brand in our community.
DISCLAIMER:  this post is gonna get touchy [...]

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How To REALLY Utilize Your Business Blog

On March 27, 2010, in Business Blogs, by Al

I wrote recently on Blogger Illustrated how the Walmart blog is failing and I thought I’d bring some of my thoughts down to the local level here in NWI. To make the longer story shorter, Walmart’s blog is dead dead dead, lifeless and limp, and I see that as a HUGE problem. Here’s why:
1) A [...]

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NW Indiana: Business Blogs And Social Media Combined?

On February 19, 2010, in Business Blogs, Social Media, by Al

By now you understand the importance of having a blog in conjunction with your basic website right? of course you do! But why, when, how and who the heck is gonna run the thing? And what difference will it really make anyway? These are questions you have, and we’ll get em’ answered here for ya!
(Scroll [...]

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