By now you understand the importance of having a blog in conjunction with your basic website right? of course you do! But why, when, how and who the heck is gonna run the thing? And what difference will it really make anyway? These are questions you have, and we’ll get em’ answered here for ya!
(Scroll down and watch the vid before you get bored with this reading!) 
Business Blogging
At Blue Suit Media, we understand exactly how daunting the idea of business blogging can be: not only technically speaking, but time wise too. So it’s cool if you are not fired up about 750-word blog postings, we’ve seen this before 
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So why have a blog? The answer is simple: to show your human side. You see, your regular website is pretty static. It may look nice and have a few pictures, but the content is pretty straight forward, like a fact sheet. And that’s cool because that is what a business website should be… Now add a blog… blogging allows you to speak to your customers and potential customers in normal conversational tones (kinda like you’re reading now!), adding in a trust factor and personal loyalty that can’t be accomplished through flat HTML codes and files. Throw in some video and holy cow, you’re kicking into high gear now!
Let’s talk about the farther reaching benefits of a blog… the “touchy feely” side that actually matters! You see, your blog is a public relations tool, especially if it is human oriented and alive. You can use your blog as a way to showcase you good will in our community here in NW Indiana. If one of your employees pulls a drowning cat from the top of an oak tree, put that on your blog!
No, we’re not kidding. That kinda stuff plays out very well in the online world and indirectly injects goodwill at your business. And guess what else? … the big companies that you compete with… they ain’t doin’ anything like that!
But wait, there’s more…. put your blogging excitement on the back burner here for a couple seconds and read on…
Social Media For NW Indiana Business
Social media is: the collection of websites and applications that enable people to interact and share information online.
When it comes to your business, social media is: a collection of online tools you use to meet and interact with existing and potential customers. Some of the best known social media sites are: YouTube, Twitter, Facebook, MySpace, LinkedIn and Flickr. There are also industry specific social media sites, but we don’t wanna weigh you down…
(re-read that above, it’s important!)
Let’s illustrate: here’s Al on video. He’s a social media dude too:
So are you getting it now? Can you see how having a positive presence on your blog AND in the world of social media can increase your “touches?” Look guys, if you are constantly in front of people in a human, positive way, they will turn to you when they have a need for your services. It’s pretty simple, but of course, not easy.
There is still more: SEO
In addition to being all happy and huggable in the blog and social media spaces, the two combined can and will help you dominate search results in Google, Yahoo and Bing. That is what we call Search Engine Optimization, and, oh yeah, we are experts there too. (sorry, lots of back patting going on here)
Again guys, it’s all about showing up online in every available way at every available point. That is how we do it, and we make sure not to be “that guy” when we do it. (‘that guy’ is the one who shoves business cards in your ear at cocktail parties…we ain’t him and neither are you!)
After all this reading and video watching, you are ready to:
1) get a blog and keep it relevent and real
2) have a presence on Twitter, Facebook and YouTube
3) make sure #1 and #2 show up all over the place when people search
Nice work you! But do you have the time and availability in your schedule to actually accomplish these tasks? Do you have the knowledge? Do you even want to?
Contact us here at Blue Suit Media and let us to ALL of it for you! Yep, it’s not as expensive as you’d think. Check it!
