My Indiana and NWI SEO and Social Media friends know that I am a blogger first, and a marketer second. That’s important because as a blogger, I am first concerned with quality content, brand building and recognition. However, the marketing side of the coin is just as important, and takes place in a world that few understand. Let’s dig in a bit and learn about SEO and Search Engine Optimization.
Here is a simple definition of SEO:
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines (like Google and Yahoo and Bing) via “natural” or un-paid (“organic” or “algorithmic”) search results.
In short, when you hire me to work on your SEO, the main goal is to bring in targeted visitors to your website. Targeted visitors are those who are searching for your product or service. If a customer is searching for the “best plumber in NWI” or the “cheapest lawn service in Crown Point” or “Indianapolis family lawyers” then he/she will search those terms in the Google/Yahoo search box.
If you are my client, we will work together to determine the best terms related to your business (I have some nifty software too) and then get to work so you will show up in those searches at or near the top. In fact, you won’t pay a dime until you do show up at or near the top! That’s right, at Blue Suit Media, SEO campaigns are “pay per performance” based. But there is a lot more to it than just “showing up.”
Dominate Search Results With SEO And Social Media
“How we do SEO” is kinda one of those proprietary secrets we don’t talk about at parties, but we will tell you that it combines on page content (words on your website) and off-page links (endorsements from other websites). If you want to know what links are, you can take about an hour and learn from my video series on “What Are Backlinks.”
So we get your website and all of its pages ranking up high in the search engines and that’s all good, but there is more to it. You see, it’s not enough to just “be in the search game,” you have to “dominate the search game.”
Dominate SEO — Social Media
In order to completely obliterate the competition, we employ social media marketing strategy. If you don’t have them yet, I will help you set up a Twitter page, Facebook Fan Page and possibly a YouTube channel, as well as a few other choice free marketing spots around the web. Once we do that, we proceed to have ALL of these pages rank for the exact same key word phrases that we ranked your company website for. So in the end, you have your website ranking number 1, your company twitter profile ranking #2, your Facebook Fan Page ranking #3, etc etc etc. There is just no room for your competitors anywhere! We/you OWN it ALL!
We also make sure you have a couple videos ranking up there, and tweek your Google Local Listing to show up top too.
That’s a lot of ranking, especially if you have 100 or so keywords that you want to dominate for. But that’s that game and it’s a challenge!
So how much does all this SEO goodness cost? Well, it is not as expensive as you might think. I usually start you out slow and simple, and then once you see the returns, we take it to another level. Most clients run in 5-6 phases, and each one incorporates another part of the strategy. Wanna see it laid out?… contact me here.
